![Heriberto Gerardo Gutierrez](https://sdcitytimes.com/wp-content/uploads/2021/06/TORTILLERIA-K.-PECHENKINA.png)
National City entrepreneurs struggle to keep business afloat during COVID-19 pandemic (with podcast)
A combination of high COVID-19 cases, surging unemployment hinders Highland Avenue’s smallest businesses
Katia Pechenkina, Vicky Pineda, Gabriel Schneider, and Susana Serrano
• June 24, 2021
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![Erwin Mejia, owner of La Rumba Barbershop](https://sdcitytimes.com/wp-content/uploads/2021/06/CTM-CT-Cover-Templates-12.png)
Barbershop owner continues his business on his own
La Rumba was forced to shut down two separate times due to COVID-19 restrictions
Susana Serrano, Multimedia Journalist
• June 23, 2021
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![Rodeos Meat Market and Catering](https://sdcitytimes.com/wp-content/uploads/2021/06/CTM-CT-Cover-Templates-4.png)
National City market uses social media, delivery services to survive the pandemic
Family business improvises to keep its catering income coming in
Katia Pechenkina, Multimedia Journalist
• June 23, 2021
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![Tortilleria El Grano de Oro](https://sdcitytimes.com/wp-content/uploads/2021/06/CTM-CT-Cover-Templates-13.png)
Tortilleria struggles to keep up with declining sales during COVID-19 pandemic
Owner of El Grano de Oro tried to apply for government grants but was unsuccessful
Susana Serrano, Multimedia Journalist
• June 23, 2021
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![Dream Crystal Gifts](https://sdcitytimes.com/wp-content/uploads/2021/06/CTM-CT-Cover-Templates-5.png)
National City entrepreneur balances two different businesses during the pandemic
The owner of a flower shop and novelty gift store gets creative to keep customers coming back
Gabriel Schneider, Multimedia Journalist
• June 23, 2021
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![Gabriel Schneider and Susana Serrano interview Family Decals Ana Rozo](https://sdcitytimes.com/wp-content/uploads/2021/06/CH-FELLOWSHIP-PHOTO-GALLERY.png)
About The Highland Avenue Project
The multimedia project takes in-depth look at pandemic’s impact on National City’s family-owned small businesses
Katia Pechenkina, Vicky Pineda, Gabriel Schneider, and Susana Serrano
• June 16, 2021
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