National City entrepreneurs struggle to keep business afloat during COVID-19 pandemic (with podcast)
A combination of high COVID-19 cases, surging unemployment hinders Highland Avenue’s smallest businesses
Katia Pechenkina, Vicky Pineda, Gabriel Schneider, and Susana Serrano
• June 24, 2021
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Barbershop owner continues his business on his own
La Rumba was forced to shut down two separate times due to COVID-19 restrictions
Susana Serrano, Multimedia Journalist
• June 23, 2021
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National City market uses social media, delivery services to survive the pandemic
Family business improvises to keep its catering income coming in
Katia Pechenkina, Multimedia Journalist
• June 23, 2021
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Tortilleria struggles to keep up with declining sales during COVID-19 pandemic
Owner of El Grano de Oro tried to apply for government grants but was unsuccessful
Susana Serrano, Multimedia Journalist
• June 23, 2021
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National City entrepreneur balances two different businesses during the pandemic
The owner of a flower shop and novelty gift store gets creative to keep customers coming back
Gabriel Schneider, Multimedia Journalist
• June 23, 2021
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About The Highland Avenue Project
The multimedia project takes in-depth look at pandemic’s impact on National City’s family-owned small businesses
Katia Pechenkina, Vicky Pineda, Gabriel Schneider, and Susana Serrano
• June 16, 2021
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#TODAYATCITY: ‘Taboo Topics,’ paid fellowship chat on the calendar
Participate in a workshop in a safe space and learn about paid fellowships
Kathryn Gray and Rachel de la Torre
• February 17, 2021
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