A breakfast heaven in Hillcrest

Front entrance of Snooze in Hillcrest. Michelle Moran, City Times

Front entrance of Snooze in Hillcrest. Michelle Moran, City Times

Michelle Moran

Breakfast is the most important meal of the day, so why not indulge in some creations that are so delicious, it will make you want to go back for more? Snooze in Hillcrest will become an automatic addiction once you visit this modern, hip restaurant. If you have to wait around 45 minutes to an hour to get a table on the weekends, it is definitely well worth the wait.

Let me start of by saying this: Snooze is by far one of my favorite breakfast joints in San Diego, and eating their food is like eating a piece of heaven. On my first visit, I was overwhelmed with the Benedict section and all the other selections on the menu. I usually spot one or two things in other restaurants that I like, but this menu was filled with deliciousness.

After giving it much thought, I ordered the “sandwich I am,” which is a traditional breakfast sandwich with a twist—-instead of sliced sandwich bread it is made on a pretzel roll. The sandwich included a sausage patty, cheddar cheese, and scrambled eggs. It also came served with a side of soft hash browns and beautifully executed with a creamy side of smoked cheddar hollandaise.

After that wonderful experience, you can say that I was hooked instantly. I loved this place so much that I revisited for the second time in the same week. This time I ordered the “OMG! french toast” and it was pure bliss. I thought the first visit couldn’t be topped, but it sure did. This entrée, as described on the menu, is a fresh brioche stuffed with mascarpone and topped with vanilla creme, salted caramel, agave soaked strawberries and toasted coconut. I paired this beauty with a traditional mimosa (orange juice and champagne). This meal made my stomach very happy that day.

Let’s talk about the prices, and by prices I mean you definitely get your money’s worth.The amount of money I spend at Ihop on a meal is about the same price I spend on a meal at Snooze. If there was a taste-off between these two places, Snooze would win by a long shot. If you’re a true Yelper like I am, this place has two money signs “$$,” meaning that the food price ranges from $11-$30, which is a moderate price (the list ranges from $-$$$$, cheap to splurge) on Yelp.

Snooze has a good selection of drinks as well. If you love mimosas, they have several selections for juices as opposed to the traditional orange juice. They also have brewmosas (beer with orange juice) which are super tasty, yet simple. Why didn’t I ever think of this clever idea?


I’m always on the hunt for a new breakfast spot, and I felt like I hit the jackpot with Snooze. Although they close at 2:30 in the afternoon every day, it makes this always crowded restaurant different from the others around the area.

This breakfast eatery works as a first come, first serve basis, so try to arrive early for the wait before your stomach gets angry at you for being hungry. It is located on 5th Street in Hillcrest, right by University Avenue.

Forget the local Denny’s or Ihop, Snooze is the place to eat.