Tortilleria batalla con bajas ventas durante la pandemia de COVID-19

El dueño de El Grano de Oro intentó aplicar para ayuda del gobierno sin éxito

Susana Serrano, Multimedia Project • July 9, 2021

El olor a tortillas de maíz frescas estaba en el aire en la Tortilleria El Grano de Oro, un negocio familiar en la esquina de la avenida Highland y la calle 7 que ha estado abierto por 33 años.

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Agencia de anuncios y marketing familiar encuentra maneras de sobrevivir durante la pandemia

Family Decals en National City se trasladó a su garaje para continuar sirviendo las órdenes de sus clientes

Gabriel Schneider, Multimedia Journalist • July 9, 2021

El bazar ofrece espacios de diferentes tamaños donde las pequeñas empresas pueden vender sus artículos con descuento que van desde ropa y cristales hasta joyas y medicinas.

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Barbero continúa su negocio solo

La Rumba fue obligada a cerrar dos veces durante las restricciones de COVID-19

Susana Serrano, Multimedia Journalist • July 9, 2021

Dentro de la barbería se escuchaba música bachata y las paredes estaban decoradas con los cortes más populares.

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Mercado en National City usa redes sociales, entrega a domicilio para sobrevivir la pandemia

Negocio familiar improvisa para mantener los ingresos de comida a domicilio

Katia Pechenkina, Multimedia Journalist • July 9, 2021

Rodeo’s Meat Market se encuentra en la avenida Highland entre un estacionamiento vacío y un centro de revisión de smog.

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Empresario en National City balancea dos negocios diferentes durante la pandemia

El dueño de una florería y una tienda de regalos artesanales recurre a la creatividad para mantener a sus clientes

Gabriel Schneider, Multimedia Journalist • July 9, 2021

Matt Wray, dueño de ambos negocios, se enfrentó con distintas dificultades para cada negocio debido a las restricciones de la pandemia COVID-19.

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El Proyecto Highland Avenue

El proyecto multimedio toma una profunda vista al impacto que ha tenido la pandemia en los negocios pequeñas familiares en National City

Katia Pechenkina, Susana Serrano, Gabriel Schneider, and Vicky Pineda • July 9, 2021

La pandemia del Coronavirus ha pegado más fuerte a comunidades desatendidas por todo Estados Unidos y empresarios latinos tuvieron que adaptarse a los nuevos retos para mantener sus negocios abiertos.

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National City entrepreneurs struggle to keep business afloat during COVID-19 pandemic (with podcast)

A combination of high COVID-19 cases, surging unemployment hinders Highland Avenue’s smallest businesses

Katia Pechenkina, Vicky Pineda, Gabriel Schneider, and Susana Serrano • June 24, 2021

The second oldest city in San Diego County has been hit disproportionately hard by a distressing combination of soaring COVID-19 infection rates and surging unemployment throughout the pandemic.

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Barbershop owner continues his business on his own

La Rumba was forced to shut down two separate times due to COVID-19 restrictions

Susana Serrano, Multimedia Journalist • June 23, 2021

Inside the barbershop, bachata music was blasting and the blue walls were decorated with Dominican Republic memorabilia and posters with the most popular fades, tapers and buzz cuts.

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National City market uses social media, delivery services to survive the pandemic

Family business improvises to keep its catering income coming in

Katia Pechenkina, Multimedia Journalist • June 23, 2021

Rodeo’s Meat Market and Catering stands out on Highland Avenue between an empty parking lot and a smog center. The business originally focused specifically on catering tacos and other Mexican cuisine.

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Restaurant owner taps his network for help to survive pandemic

Owner of Birrias, Chivos & Cheves struggled to keep the doors open

Susana Serrano, Multimedia Journalist • June 23, 2021

In a small shopping center where Highland Avenue connects with 24th street in National City, a Mexican restaurant called Birrias, Chivos & Cheves stands between a pizzeria and a nail salon.

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Family-owned advertising and marketing business finds ways to survive during the pandemic

Family Decals in National City transitioned to its garage to continue filling customer orders

Gabriel Schneider, Multimedia Journalist • June 23, 2021

Family Decals is located in National City inside a Price Breakers outlet located where Highland Avenue and Plaza Boulevard meet.

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Tortilleria struggles to keep up with declining sales during COVID-19 pandemic

Owner of El Grano de Oro tried to apply for government grants but was unsuccessful

Susana Serrano, Multimedia Journalist • June 23, 2021

The smell of freshly made corn tortillas was in the air of Tortilleria El Grano de Oro, a family-owned business on Seventh Street and Highland Avenue that has been open for 33 years.

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