The news site of San Diego City College

City Times

The news site of San Diego City College

City Times

The news site of San Diego City College

City Times

Tortillas frescas, aún calientes

Tortilleria batalla con bajas ventas durante la pandemia de COVID-19

El dueño de El Grano de Oro intentó aplicar para ayuda del gobierno sin éxito
Susana Serrano, Multimedia Project July 9, 2021
El olor a tortillas de maíz frescas estaba en el aire en la Tortilleria El Grano de Oro, un negocio familiar en la esquina de la avenida Highland y la calle 7 que ha estado abierto por 33 años.
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Ana Rozo, dueña de Family Decals

Agencia de anuncios y marketing familiar encuentra maneras de sobrevivir durante la pandemia

Family Decals en National City se trasladó a su garaje para continuar sirviendo las órdenes de sus clientes
Gabriel Schneider, Multimedia Journalist July 9, 2021
El bazar ofrece espacios de diferentes tamaños donde las pequeñas empresas pueden vender sus artículos con descuento que van desde ropa y cristales hasta joyas y medicinas.
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Erwin Mejia, dueño de La Rumba Barbershop

Barbero continúa su negocio solo

La Rumba fue obligada a cerrar dos veces durante las restricciones de COVID-19
Susana Serrano, Multimedia Journalist July 9, 2021
Dentro de la barbería se escuchaba música bachata y las paredes estaban decoradas con los cortes más populares.
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Rodeo’s ahora ofrece otros platillos mexicanos detrás de un mostrador

Mercado en National City usa redes sociales, entrega a domicilio para sobrevivir la pandemia

Negocio familiar improvisa para mantener los ingresos de comida a domicilio
Katia Pechenkina, Multimedia Journalist July 9, 2021
Rodeo’s Meat Market se encuentra en la avenida Highland entre un estacionamiento vacío y un centro de revisión de smog.
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Matt Wray, dueño de Dream Crystals y del Angel Petals

Empresario en National City balancea dos negocios diferentes durante la pandemia

El dueño de una florería y una tienda de regalos artesanales recurre a la creatividad para mantener a sus clientes
Gabriel Schneider, Multimedia Journalist July 9, 2021
Matt Wray, dueño de ambos negocios, se enfrentó con distintas dificultades para cada negocio debido a las restricciones de la pandemia COVID-19.
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Los periodistas-estudiantiles Gabriel Schneider y Susana Serrano entrevistan a Ana Rozo

El Proyecto Highland Avenue

El proyecto multimedio toma una profunda vista al impacto que ha tenido la pandemia en los negocios pequeñas familiares en National City
La pandemia del Coronavirus ha pegado más fuerte a comunidades desatendidas por todo Estados Unidos y empresarios latinos tuvieron que adaptarse a los nuevos retos para mantener sus negocios abiertos.
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Heriberto Gerardo Gutierrez

National City entrepreneurs struggle to keep business afloat during COVID-19 pandemic (with podcast)

A combination of high COVID-19 cases, surging unemployment hinders Highland Avenue’s smallest businesses
The second oldest city in San Diego County has been hit disproportionately hard by a distressing combination of soaring COVID-19 infection rates and surging unemployment throughout the pandemic.
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Erwin Mejia, owner of La Rumba Barbershop

Barbershop owner continues his business on his own

La Rumba was forced to shut down two separate times due to COVID-19 restrictions
Susana Serrano, Multimedia Journalist June 23, 2021
Inside the barbershop, bachata music was blasting and the blue walls were decorated with Dominican Republic memorabilia and posters with the most popular fades, tapers and buzz cuts.
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Rodeos Meat Market and Catering

National City market uses social media, delivery services to survive the pandemic

Family business improvises to keep its catering income coming in
Katia Pechenkina, Multimedia Journalist June 23, 2021
Rodeo’s Meat Market and Catering stands out on Highland Avenue between an empty parking lot and a smog center. The business originally focused specifically on catering tacos and other Mexican cuisine.
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Birrias, Chivos & Cheves

Restaurant owner taps his network for help to survive pandemic

Owner of Birrias, Chivos & Cheves struggled to keep the doors open
Susana Serrano, Multimedia Journalist June 23, 2021
In a small shopping center where Highland Avenue connects with 24th street in National City, a Mexican restaurant called Birrias, Chivos & Cheves stands between a pizzeria and a nail salon.
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Ana Rozo, the owner of Family Decals

Family-owned advertising and marketing business finds ways to survive during the pandemic

Family Decals in National City transitioned to its garage to continue filling customer orders
Gabriel Schneider, Multimedia Journalist June 23, 2021
Family Decals is located in National City inside a Price Breakers outlet located where Highland Avenue and Plaza Boulevard meet.
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Tortilleria El Grano de Oro

Tortilleria struggles to keep up with declining sales during COVID-19 pandemic

Owner of El Grano de Oro tried to apply for government grants but was unsuccessful
Susana Serrano, Multimedia Journalist June 23, 2021
The smell of freshly made corn tortillas was in the air of Tortilleria El Grano de Oro, a family-owned business on Seventh Street and Highland Avenue that has been open for 33 years.
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